Industry
Marketing
Company
Edelman
Timeframe
Summer 2017 - Fall 2020
Role
Senior Designer
Edelman - Overview
As a Senior Designer on the Edelman New Business Design Studio team I helped support the firms communication with potential clients, business ventures,
and employees. As an integral resource, I've created visual solutions that include branding, presentations, digital assets, and printed materials.
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This role has allowed me to work closely with various teams across the U.S. in addition to printing and assembling books and marketing materials by hand!
Let's get into the details
What did I do?
My primary contribution was to lead design efforts for RFP - presentations. I also designed and produced printed materials to aid digital deliverables such as brochures, placemats, and books.
Who did I work with?
I was a Senior Designer on the New Business team. I often collaborated with Account Leads and Creative Directors to develop design assets and project deliverables.
What value did I add?
As an inaugural member of the New Business Design Studio we were able to collaborate with stakeholders in various cities like New York, Atlanta, Chicago, and LA to increase new client aquisition by 20% in our first year.
Staying ahead of a crisis
Edelman for Foursquare RFP
Our solution to the Foursquare Request for Proposal (RFP) involved a comprehensive approach to effectively communicate and embody Foursquare's brand identity while addressing the specific issue at hand. We meticulously gathered relevant material and visuals to ensure a reflective representation. A tailored presentation deck was then developed for the Account Lead, offering
a comprehensive overview of our proposal.
Switching up the format
Edelman Trust Barometer - Special Report: Food & Beverage
When my colleague was pulled into a New Business project, I took the lead on refining the design for the 2020 Edelman Trust Barometer Special Report: Food and Beverage. In just two weeks, we finalized the content and built a full deck with infographics for web and social. Leadership recognized our work with a token of appreciation, reinforcing the impact of our design—especially during the challenges of the pandemic.
