Industry
Finance - Wealth Management
Company
Avere Wealth Management
Timeframe
June 2024 - July 2024
Role
UX/UI - Art Direction
Avere Wealth: Overview
The goal of the Avere Wealth redesign was to create a digital experience that made financial planning feel approachable, empowering, and easy to navigate. I led the UX and visual design of the website, focusing on guiding users through complex financial topics with clarity and confidence. Through thoughtful layout, intuitive content flow, and clear visual hierarchy, I helped simplify decision-making for users at every step. To support a cohesive and scalable experience, I also built a foundational design system in Figma ensuring consistency across the site while enhancing usability on both desktop and mobile.
Let's get into the details
What did I do?
I worked with my client, Alleson Tate, to create a website that appealed to her target audience, and allowed they to engage with her services, resources and offerings.
Who did I work with?
With the copy already devloped by another party, I was able to work directly with the client and development team to see this project through.
What value did I add?
With development being outsourced to another team, I was able to focus solely on design. This allowed me to further develop the Avere Wealth Design system in Figma, and create a prototype to ease communication between Design and Development.
Translating complex financial topics into a clear, human-centered experience
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From style guide to system
Design System
I created a foundational design system in Figma for AvereWealth.com, establishing core components, a cohesive color palette, and a typographic hierarchy aligned with the brand’s identity. The system brought clarity to the visual language, improved consistency across the site, and streamlined the developer handoff process. It also laid a scalable foundation that ensured a seamless, unified user experience.
